Behind the scenes at A. Bernadette..


As we prepare for Amberle to go to Uganda there is a lot of gathering of information, fabric, samples, zippers, and more… The normal process behind designing is flipped on its head at A. Bernadette. Fabric instead of current fashions are the main inspiration. Followed by fit and function. This season we have the great luck to have had fabric donated to us by Kenneth Cole. An array of metallics, jersey’s, burnouts, and engineered prints. Our first design we are bringing back our tunic top design from last season. We will lengthen the silhouette to change into a dress, using the metallic fabric for this 2.0 version.
Our next design is coming from our deep commitment to resource awareness and conscious consumption. “13 billion towel-roll3pounds of paper towels are used each year. That’s over 45 pounds of paper towels per person, per year. Talk about wasteful! If every American reduced the number of paper towels they use by just one per day, we would divert 571,230,000 pounds of paper waste each year,” according to Our solution to fabric towels. These fun fabric towel rolls are made from old towels and african print fabric. The snaps on the end allow you to roll them up and “rip” them off just like regular paper towels. Throw them in the wash(using cold water of course) and voila you do your part to ensure we someday aren’t buried alive by our own waste.

IMG_20150824_175521071Another sneak peak into one of our new designs is a trend I believe is just beginning. Once upon a time women wore corsets and cages to build around their bodies. The exaggerated hourglass figure was the style. Brassieres and corsets achieve the desired illusions more in trend now but things are changing. The more shapely hips and derrieres from the past are coming into vogue. Unfortunately, many women have taken to plastic surgery to achieve the body shape that is popular at the time. I believe with new technology we will treat our clothing more like sculptures than our bodies like a hilly countryside we cut into or thinly build around. Stiff brocade fabric with large pleats will get the “body building” trend started as 3d printing technology continues to improve. Modeled below by one of our Ugand
an Artisans, is our efforts in building around.

Stay tuned for more sneak peak A. Bernadette Fall 2015 styles to come…


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